In this episode of Healthy Mind Healthy Life, host Avik Chakraborty sits down with Graham Kuhn, founder of Focus Films and strategic video storytelling expert, to unpack what actually makes business videos convert on platforms like YouTube, Facebook, Instagram and LinkedIn.
Graham breaks down why most polished videos flop, how authenticity builds trust at scale, and why your story will always outperform a perfect script. He shares the exact mindset shift that helped him move from “video guy at church” to trusted partner for national brands, and how he uses one two hour shoot to cre...
In this episode of Healthy Mind Healthy Life, host Avik Chakraborty sits down with Graham Kuhn, founder of Focus Films and strategic video storytelling expert, to unpack what actually makes business videos convert on platforms like YouTube, Facebook, Instagram and LinkedIn.
Graham breaks down why most polished videos flop, how authenticity builds trust at scale, and why your story will always outperform a perfect script. He shares the exact mindset shift that helped him move from “video guy at church” to trusted partner for national brands, and how he uses one two hour shoot to create a full year of content that keeps working while you sleep.
If you are an entrepreneur, coach or creator who hates being on camera or feels like a fraud when you hit record, this episode gives you a direct, fluff free roadmap to show up real, use video as a mirror and turn your story into a strategic asset across every social platform.
About the Guest:
Graham Kuhn is the founder of Focus Films, a video strategy agency that helps service based businesses turn authentic storytelling into revenue. Raised in a blue collar farm town and trained in music and opera, Graham blends work ethic, emotional intelligence and sales psychology to craft videos that actually move people to action. He is known for brand story videos that double conversations, shorten sales cycles and make brands feel human
Key Takeaways :
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Authenticity beats polish. Scripted, robotic videos feel salesy on YouTube, Facebook, Instagram and LinkedIn. Real conversation and honest emotion are what build trust and keep people watching.
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Your story is your unfair advantage. As Graham puts it, you escape competition through authenticity. No one can compete with you being you, so your lived experience is the core of your brand strategy.
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Imposter syndrome is data, not a verdict. Feeling like a fraud often means you care about delivering real value. Confidence grows through action, results and remembering that you know more about your craft than your clients do.
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Batch content is the sustainable play. A single one to two hour shoot can become a hero brand story video plus a year of repurposed clips for Reels, Shorts and LinkedIn posts, which stops the constant content hamster wheel.
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AI raises the bar for human connection. As AI generated visuals and captions flood feeds, human, imperfect, vulnerable storytelling becomes the standout differentiator across platforms.
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People buy presence, not production. Viewers are not looking for perfect lighting. They are looking for a real person who understands their problem and speaks from lived experience.
Connect with the Guest :
Listeners can connect with Graham Kuhn here.
Want to be a guest on Healthy Mind, Healthy Life. DM on PM. Send me a message on PodMatch
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