S5 E10: There IS a Swimsuit for EVERYONE with Jennifer Cermak, owner of Nani Nalu Beachwear Boutique & swimsuitcase.com

You should be excited to buy your next swimsuit - yes, excited - and here is why! This episode, we welcome founder and owner, Jennifer Cermak, of Nani Nalu Beachwear Boutique, which was born of out a bad experience searching for a swimsuit for a honeymoon. After trying on countless options at various stores, Jennifer ended up in tears inside a department store fitting room. Upset from the lack of sizes, limited style options, and little to no staff knowledge…she knew there was a better way for women to shop for swimwear. So, in 2006, Nani Nalu opened and from personal experience, we can say the experience is unmatched.

Each customer is paired with a fit expert who is dedicated to finding a swimsuit that not only looks good, but fits correctly. Nani Nalu offer selections of full style in a complete size range (0-24) with knowledgeable staff members that treat you like the goddess that you are. As Jennifer says best: “You can’t hide a poor fitting suit with an amazing color.” As detailed in this episode, there is a reason that over ninety percent of her customers leave with a swimsuit that they feel emotionally prepared, excited, and confident to wear on their next trip.

In this episode, we discuss overcoming body dysmorphia, the swimsuit industry, how to properly size and fit yourself for a swimsuit, colors and skin tones that work and don’t work, how to properly wash a swimsuit, and so much more. Jennifer also shares her latest business concept to take the incredible services of Nani Nalu, located in Edina, Minnesota, online with swimsuitcase.com; think stitch fix meets swimwear without a subscription. We promise you, by the end of this episode, you will be ready to buy your next swimsuit and feel confident wearing it.

Our Non Profit Spotlight is Surfrider Foundation.

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Katie Harms @katie@katieharms.com, www.katieharms.com or Lisa Rubin @ lisa@wardrobeconsulting.net, www.wardrobeconsulting.net .

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We are thankful to our sponsors Continental Diamond, Renae Keller and Scherer Bros Closets