40. Sophia Matveeva on Thriving in Tech (As a Non-Techie)

How can you thrive using technology, if you’re not technical? 

My guest here in Episode 40 is Sophia Matveeva, the founder of Tech for Non-Techies, who is on a mission to help people learn about tech so they can achieve what they want from their careers. 

In this conversation Sophia explains: 

- How she started by solving her own problem 

- What a lack of understanding between tech and business people can lead to 

- The difference between a product metric and a business metric 

- How fundraising is a process of courting 

- The benefits of asking for advice 

- What a monthly newsletter can do for your business, and how to structure it 

- How you’ll be seen if you keep on turning up 

- How start-ups iterating is a good thing, and why good investors should be open to this 

- How she’s developed solutions for those with different needs, aligned to the overall mission of the business 

- The negative impact of not understanding today’s technology environment 

Sophia’s best advice is to have the confidence to say you don’t know things. 

Enjoy!