Netball Super League’s plan, ”to keep getting bigger and better every year”

For this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to the managing director of the relaunched Netball Super League, Claire Nelson.

Nelson reveals how the league is aiming to turn a high participation sport into a high viewership one, with a complete restructure and expanded Sky Sports rights deal aiming to bring new fans to the sport.

She discusses what was behind the major changes to the competition, how Sky approached them to show more matches, and how the Netball Super League hopes to grow the followings of its athletes.