Trends and Data-Driven Strategies from the Fundraising Effectiveness Project

In this episode of Rising Voices of Fundraising: The AFP Emerging Leaders Podcast, we sit down with the chief data officer for GivingTuesday, Woodrow Rosenbaum. He shares with us the trends from the Q3 2024 Fundraising Effectiveness Project report and how fundraisers can make practical use of this data in their fundraising strategies. Download the Q3 Report. 

Guest:

Woodrow Rosenbaum: As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 1,000 collaborators coordinated through eight working groups as well as data teams in 50 countries to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination. Woodrow is a member of the Generosity Commission Research Task Force, is a past Co-Chair for Global Impact Canada’s Board of Directors where he now serves as strategic advisor, and was previously a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School.

Hosts: 

Emily Leitzinger, CFRE, CNP, Director of National Leadership Giving, Cure SMA: Emily Leitzinger is a fundraising executive with over 15 years of experience driving organizational growth and sustainability through innovative fundraising strategies and donor engagement. She currently serves as the Director of National Leadership Giving at Cure SMA and is particularly proud of launching the first-ever Legacy Society for the organization. Emily is dedicated to advancing equity and inclusion in philanthropy, as noted in her Master's capstone. In this project, she examines the effects of donor influence on nonprofit operations and proposes frameworks for more balanced and ethical donor engagement. A chartering member and past president of the Mid-City, New Orleans Rotary Club, Emily is affectionately known as the Deputy Governor of "Yes" and is set to become the District Governor of District 6840. In addition to her professional achievements, she enjoys traveling, long-distance running, and craft beer, and is a huge fan of The Office.  She lives in New Orleans with her Elvis-impersonating husband, Mike. 

 

Dr. Allison Quintanilla Plattsmier, CFRE, ACNP, GPC, CAP, Founder & CEO, AQP Consulting & Executive Director, ENP: Dr. Allison Quintanilla Plattsmier has fourteen years of experience in the nonprofit sector and has collectively raised approximately $5 million for over 75 organizations. She serves as Executive Director of ENP and runs her own nonprofit consulting firm, AQP Consulting, where she helps grassroots nonprofits with fundraising strategy, strategic planning, board development, and grant writing. 

Allison is a vocal advocate for gender parity, closing the wage gap, and ending the motherhood penalty. With accolades such as AFP’s Outstanding Young Fundraising Professional, NBJ’s 40 Under 40, NBJ’s Women of Influence, a National Latino Leader, and the Women Who Rock Nashville Social Justice Award, Dr. Quintanilla Plattsmier strives to serve and better her community every day. A dedicated AFP member for the last seven years, Allison currently chairs the Women's Impact Initiative (WII) Mentorship Program and serves on the LEAD Education Advisory Committee. When she is not out serving her community, she is spending time with her three kids, Quintan, Karina, and Kamren.