Katie Godfrey on Franchising as a Strategy for Growth

[198] Opening a second salon or spa involves more than meets the eye, and many salon owners, unfortunately, get too excited too quickly. Is your salon truly ready to expand? And if it is, what business model best fits you?

Owner of a multi-award-winning salon, business mentor, author, and podcaster, Katie Godfrey (KG Professional, The Life of KG) has conducted various talks and mentoring sessions at colleges and events about her story and is passionate about motivating others in building their careers. One topic she’s very passionate about is franchising, a common business model in various industries, however not as well known within the hair and beauty industry.

To better understand how it can be a successful strategy for salon growth, this episode explores the structures and knowledge you need to franchise successfully, the pros and cons of this alternative business model, and what you can do to ensure standards are met across the different franchises.

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Learn more about KG Professional: https://kgprofessional.com

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Read the transcript, or click here to learn more about Phorest Salon Software.