UK cities power to attract overseas capital must go ”beyond the brand”

The strength of UK cities when it comes to attracting overseas investment should come form more than just branding, delegates heard this week at EG's Middle East Real Estate Forum in Abu Dhabi. 

Pete Gladwell, head of public sector partnerships at Legal & General said that getting the word out to foreign investors about what cities such as Manchester, Newcastle and Liverpool offer on a cultural and human level was just as important as having a strong brand.