Al Barratt: The Man Behind the Grenade Bar

2025-02-07

From concept to a £200 million empire this week on On a Mission, I sit down with Al Barratt, the mastermind behind Grenade, the iconic brand that took the nutrition industry by storm. Al’s journey is nothing short of explosive (pun fully intended). He started with a bold idea, relentless determination, and a product that would soon become a household name. But building a globally recognised brand wasn’t just about creating a protein bar it was about disrupting an industry, outthinking the competition, and staying true to his ...

From concept to a £200 million empire this week on On a Mission, I sit down with Al Barratt, the mastermind behind Grenade, the iconic brand that took the nutrition industry by storm.

Al’s journey is nothing short of explosive (pun fully intended). He started with a bold idea, relentless determination, and a product that would soon become a household name. But building a globally recognised brand wasn’t just about creating a protein bar it was about disrupting an industry, outthinking the competition, and staying true to his mission.

This episode goes deep into:
💥 The make-or-break moments that nearly took Grenade down before it even got started.
💥 The sleepless nights, the brutal sacrifices, and the pressure that no one sees.
💥 The chaos of scaling because success isn’t just a straight-line rocket to the top.
💥 Selling up and stepping away what happens when you walk away from the brand that’s been your whole world?
💥 And some proper behind-the-scenes stories that have never been shared before.

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