Does agency size matter? - Ran Craycraft - Episode #027

Ran Craycraft is the managing partner at Wildebeest, Wildebeest is a boutique tech & innovation partner for the world's most innovative brands. Wildebeest specializes in innovation, idea generation, and rapid prototyping.

 

Takeaways 

 

• Having a large firm does not imply that you will do more creative work or devote more time to your clients.
• When you are trying to address problems with clients, make sure that creative technology and strategy all have a place at the table.
• “I think it's really important to distinguish between when you're doing campaign work, or when you're building a platform, or product.” - Ran
• When creating products and platforms, keep in mind that your client's success necessitates a holistic strategy.
• You must look for ways to enhance the concepts and whatever it is you're building by taking a creative concept and bringing it all together in a truly unique way.
• We want to stand for empathy, we want something that feels alive, we also want something that feels timeless.
• What is discovery? For us, it often means research. It means analysis of the data that we bring in. It means being creative.
• When we're thinking about discovery, we're trying to come up with as many different ideas as possible. This is an additive process, we're pulling everything on the table

Links

 

• LinkedIn: https://www.linkedin.com/in/craycraft/
• Company Website: https://wildebee.st/
• Company LinkedIn: https://www.linkedin.com/company/wildebee-st/

Busted Myths:

•  A bigger agency is a better agency.