S02E12 Good Suffering

A quote attributed to Mahatma Gandhi sums up the long road to Indian Independence in one sentence "First they ignore you, then they laugh at you, then they fight you, then you win".

If in order to win/innovate you have to endure years of being ostracised, mocked and attacked, its going to be a very tough time.

In this episode the transatlantic trio examine the role of suffering in the innovation process, how it is important to have confidence that the goal is more than just a vanity project and that the timescale may be longer than you think.