No.7 Pyramid Cycle Design has a particular fascination with, and dedication to, chainrings — something we might easily take for granted.

Our latest podcast explores a micro business based in the heart of the UK, producing some of the most innovative chainrings used by elite athletes on their journey to breaking records, winning gold medals, and redefining the way the competitive cycling world rides.

Mark Farrow is a former Senior Research Fellow at the Warwick Manufacturing Group, University of Warwick — which, you could say, makes him incredibly intelligent, exceptionally talented, and uniquely capable of turning a dream, a wish, or the idea for a product into reality.

Pyramid Cycle Design has a particular fascination with, and dedication to, chainrings — something we might easily take for granted. Yet here is a business focused on unique sizes, custom ovalisation, and specialised materials, all to deliver the fastest performance in road, gravel, and track chainrings.

If you have a power profile, Mark can create a chainring that perfectly matches your peak power and recovery points throughout the pedal stroke — resulting in an incredibly personalised chainring.

The world of chainrings is constantly evolving, with the current trend leaning towards larger rings in a 1x format. Mark has been at the forefront, ensuring the demands of elite racers are met — all from a small company in Coventry, UK.