What Strategies Should Agencies and Producers Use to Overcome Challenges Presented by the Pandemic?

Beverage: Michter’s Single Barrel 10 Year Bourbon and Michter’s Single Barrel 10 Year Straight Rye

Part 1: Where can producers put their focus to continue succeeding despite massive business closures during the pandemic?

Part 2: How should agencies invest during time of economic uncertainty?

In this episode, Justin and Jordan debate the whether focusing on a specific niche can be a winning strategy for producers as more and more businesses shut down as a result of the pandemic. They also share how lessons learned in 2008 have helped them prepare for another recession.