131 - When Proximity Hurts: The Dangers of a Sales Rep Being Too Close to Their Customer

Have you ever had your sales manager tell you that you have built too good of a relationship with a customer? Most likely not!

Building strong relationships with customers is a cornerstone of successful sales professionals. 

In this episode we talk about the risks of getting too close to your customer and some steps you can take to maintain great balance.

Potential risks include:

• Bias and Blind Spots
• Lack of Objectivity: 
• Failure to Upsell/Cross-sell
• Missed Opportunities

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Host Contact Information - Chris Freeman

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