Session 26: Why Brand Identity Has Become Important for Real Estate Agents

Welcome back to Brilliant Talks, our free coaching program for real estate agents.

Happy New Year to everyone! And to kick off 2023, we have a full house for today’s session. I was joined by Mark Rader, Brian Curtis, and Jacob Steagall, and we talked about branding.

Having a strong brand identity is crucial for real estate agents, as much as for any other business in any industry. You want to focus on strategy, as well as the three V’s: Voice, Value Proposition, and Visual. And at its very core are two things: authenticity and knowing who it is you are serving.

Watch the video to follow along with this coaching call. It was a great start to the new year. If you find this session insightful, leave this video a like and subscribe. And if you have any questions, ideas, or suggestions, feel free to leave a comment down below!

Also, feel free to message me if you want a copy of the white paper we featured in this coaching session. Have an awesome day!