Episode 3. Strategic Internet Marketing for Law Firms & Trial Lawyers, Interview with Peter C. Webb, Founding Member & SVP of Personal Injury at Scorpion

In this episode, recorded at the 2020 AAJ Winter Convention in New Orleans, Peter C. Webb, Founding Member & SVP of Personal Injury at Scorpion (www.scorpion.co) and a digital marketing consultant, explains Scorpion’s industry-leading Internet marketing business for law firms that includes a focus on trial lawyers. Per Scorpion’s motto, “Building a Better Way,” Scorpion offers a 3 part approach to Internet marketing for its law firm clients: Design content; Develop strategy, and Implement upon the strategy. According to Peter, the attention span for an individual searching for a PI attorney online is as low as 2-4 seconds. Scorpion understands that websites and social media channels for today’s trial lawyers must clearly portray why they are the best attorney choice for injured clients searching the Internet for an attorney to represent them. With over 850 employees in offices located in LA, the Dallas area, and Long Island, Scorpion has the resources and experience to develop 1, 3, and 5 year plans to position their trial lawyer clients to potential injured clients via a comprehensive digital strategy, including website and multiple social media channels. Peter describes 2 success stories. First, involving a mid-size, Houston-based PI firm for whom a collaborative digital marketing campaign helped increase the firm’s verdicts and settlements by several hundred million dollars over a 7-year span spearheaded by Scorpion. Second, involving a boutique plaintiff practice that needed to supplement their predominantly peer-based referrals by generating more cases directly. Within three months, they had already obtained a 7-figure new case, along with several dozen smaller accident and injury claims.

Regarding Senior Attorneys, Peter describes the “match made in heaven” that the combination of younger, growing law firms with the experience, track record, and legacy that Senior Attorneys presents to injured clients. Peter also encourages more Senior Attorneys to consider Scorpion for their Internet marketing needs because clients need to get the representation that they deserve. As Peter states: “It’s your job and duty to make sure you show up so they get the representation. That can’t happen if the Senior Attorneys aren’t standing up and making sure that they can be found.”