PORSCHE: A legendary experience to match a legendary vehicle

Porsche has been an aspirational brand for decades not only because of its iconic cars, but also due to its innovative customer service. Customer Care Manager Jeff Newman will give you an inside look at their “Excite” program and how it drives a company-wide commitment to fostering intense brand loyalty. You’ll also learn how improv comedy could be the best management training tool you never knew about.

"I'm talking about the whole buying cycle. How do you make that whole experience something customers want to go and tell people about?" - Jeff Newman