Boost your Gemstone Sales with Color Psychology

Color can help boost a sale! How? Color is a key element in creating emotion. This podcast by Monica McDaniel of Chatham will help inform listeners on how certain gemstones can evoke specific emotions or symbolize different aspects of life. This understanding creates opportunities and provides direction on how to guide customers to gemstone choices relevant to them. Chatham is the world leader in lab-grown gemstones set into unique jewelry designs that are always stylish. Chatham has developed programs intended to generate sales and ensure retail partner success.