47. How can design teams develop resilience when embedding user-centred design in digitally immature organisations?: Gerry Scullion @ The Human Centred Design Network

“What would I say is, first of all, be kind to yourself because that stuff is hard...It’s not a case of just going in and dialling it in every day...You require a deeper set of resilient skills to be able to survive in those kinds of places, especially if you've come from a place where design is accepted, that could be from university or academia, whatever it is...You have to really figure out where the opportunities lie for you to play, to deliver value to both the customer and the business…To start it off, I would really try and identify the least amount of effort that you can actually do to get the most amount of reward for the business..”

Gerry Scullion is a long-standing Podcast Host, and Founder of The Human Centered Design Network & the Makers & Doers School. 

He shares with me his fascinating journey into UX and Service Design during the early years of the 'Celtic Tiger', his advice on building individual resilience to overcome the challenges inherent in digitally immature organisations, and the need for us all to be mindful of not washing away years of hard-won UX expertise in the current goldrush for all things 'AI'.  

Thanks for listening, and I hope you enjoy the episode. 

Mike Green