From Survival to Mission: A Founder’s Evolution in Healthcare Leadership - Special Snack Episode, EP 168

In this special "snack episode" of the Thriving Practice podcast, host Miranda Dorta interviews Tracy Cherpeski about her journey in building a mission-driven company. Tracy shares her unexpected path into coaching, beginning as a necessity during a major life transition with young children, and evolving into a focused healthcare provider coaching practice. The conversation reveals how her initial desire for career flexibility transformed into a larger vision of creating systemic change in healthcare, while offering insights into leading a mission-driven organization.

Key Points:

• Tracy's journey into coaching was unexpected, transitioning from international work and consulting after a major life change
• The company's evolution from a general coaching practice to a specialized healthcare provider focus
• The importance of staying committed to your mission, even when it feels "weird" (which Tracy notes comes from the word "supernatural")
• How the company's vision expanded from seeking work-life flexibility to creating systemic change in healthcare
• The value of remaining deeply connected to client work while maintaining professional boundaries
• The importance of fostering team creativity and allowing new perspectives to shape the company's growth

Notable Quote: "Self disclosure - if you ever want to learn what you're really made of, start a business." - Tracy Cherpeski

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