It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.
As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.
The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights?
In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again.
"Success comes from your ability to market effectively." -Doren Aldana
Takeaways
How Jelani Dorsey Turned His Annual Income into His Monthly Income in Just 3 Months (All In The Purchase Market - Without Cold Calling)
How Kristin Keith TRIPLED Her Purchase Volume In Just 2 Months (Without Making a Single Cold Call)
5 Mindless Myths That Hold Most Mortgage Pros Back From Their Full Potential (And The BIG Money)
5 Secrets to Success That Your Sales Manager Will Never Tell You
How Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!
7 Secrets of Top Producing Mortgage Pros That Separate Them From All The Rest
5 Pillars of Lead Gen Every Mortgage Pro Needs to Know
5 BIG Brakes That Slow Down Your Business Growth
Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency
Why Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)
How to Find Hope in the Face of Seemingly Hopeless Situations, and Turn Pain into a Positive Purpose w/Michael Chabot
5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!
The Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)
Practice Builders vs. Business Builders: What's The Difference and Why Does it Matter?
The Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your Absence
The Best Way to Prospect for New Loans - Without Having To Meet Face to Face (Even If You're a Newbie)
5 Hacks For Maximizing Your FREEDOM, So You Can Earn More While Working Less
7 Signs Your Marketing is Broken (And How to Fix it)
3 Steps to Creating a Breakthrough in Your Purchase Pipeline... Without Cold Calling, Begging, or Bribing
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