27. Paul Feldwick challenges the ad industry to think differently about the brief and creativity.

Paul Feldwick rose to Head of Planning at famed London ad agency BMP, where he worked for over 30 years. Since leaving the agency, he writes and lectures on the advertising business, and is the author of two books, "The Anatomy of Humbug: How To Think Differently About Advertising," and his newest book, "Why Does The Pedlar Sing? What Creativity Really Means In Advertising".

Paul joins Henry Gomez and Howard Ibach on this week's episode of The Brief Bros. to discuss his books, the role of the creative brief, the importance of entertainment and fame in advertising, and how his thinking has been received in the industry.

Creative Review: Budweiser's short film, "Go Fourth, America." Media agency: VaynerMedia.