S4: Ep6 Building an AI-Ready Tech Stack

In this episode of CMOs Offscript, the team welcomes back Jeff Hill for a deeper dive into AI-powered data enrichment, martech stacks, and the evolving role of RevOps.

The conversation explores how platforms like Clay, Apollo, ZoomInfo, and HubSpot fit into modern marketing, the real costs and ROI of enrichment tools, and why AI-driven intent data and automation are reshaping ABM. The team also discusses the balance between specialized versus all-in-one solutions, the pressure to deliver revenue impact from the tech stack, and how marketing ops roles are evolving to meet new demands.

If you’re navigating tech stack sprawl, evaluating enrichment platforms, or figuring out how AI can accelerate your marketing operations, this episode is packed with insights you can put to work right away.