Wingy from "Boom Rethink the Drink" and Drifter sit down to chat about the marketing of alcohol before Super Bowl Sunday.
Super Bowl Sunday is one of the biggest challenges of the year for people who have recently stopped drinking. Alcohol will likely be a big feature of any Super Bowl party and if your friends don’t know you’ve gone sober you may find yourself in an uncomfortable spot, deciding how much information to give or not about why you’re partying alcohol-free. It’s also a challenge that alcohol is a big feature of the Super Bowl itself in those much-anticipated commercials that may be triggering to the most determin...
Wingy from "Boom Rethink the Drink" and Drifter sit down to chat about the marketing of alcohol before Super Bowl Sunday.
Super Bowl Sunday is one of the biggest challenges of the year for people who have recently stopped drinking. Alcohol will likely be a big feature of any Super Bowl party and if your friends don’t know you’ve gone sober you may find yourself in an uncomfortable spot, deciding how much information to give or not about why you’re partying alcohol-free. It’s also a challenge that alcohol is a big feature of the Super Bowl itself in those much-anticipated commercials that may be triggering to the most determined newly sober person. The commercialization of addictive behavior is something that I blog about often. I have written post after post on the toxic mainstream media marketing of wine o’clock and mommy’s wine time. One of the most toxic cultural trends of my adult life has been the sale of this lifestyle as consequence-free. It’s packaged beautifully and artfully sold, everywhere from the grocery store to your television screen to your social media feed to the cinema, the idea that the problem is not the drink but the drinker becomes deeply ingrained in our subconscious.
Join us for a pregame discussion on the marketing of alcohol and ideas on how to enjoy Super Bowl Sunday Alcohol-free - Rethink the Drink.
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Winged Victory aka Wingy,
American, Living in Portugal, married, mom , musician. Retired from a long and illustrious drinking career on March 6, 2015, by reading and writing in a creative, supportive, and inspiring online community called Hello Sunday Morning. Have been gratefully reaching back with words, ideas, and love ever since. Founder of the Boozemusings blog and Boom Rethink the Drink Community. Open your mind to the possibilities. The Spirit is not in the Bottle it's in You
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