Episode 194 (Donna is based in Pennsylvania)
In this conversation with Donna Serdula we explore:
About our guest Donna Serdula:
Donna wrote a "For Dummies" book on the topic of Linkedin profiles. She started her business in 2009 and has since branded over 8,000 executives, entrepreneurs and professionals on Linkedin and beyond.
Review and upgrade your Linkedin profile by visiting
https://www.linkedin-makeover.com/order-today/
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Excerpts from this conversation with Donna Serdula:
The LinkedIn profile, it's not the resume. It's a digital introduction. It's a first impression, it is your manifesto.-----
If you want to be a thought leader, if you really want to dominate the platform, you want to post more than less, but at the same time, you can truly engage with your network and get seen by posting once a week.
It's not so much the quantity as much as it's the quality.
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LinkedIn wants fresh profiles showing up active people, people who have something to say. So by making sure that your profile is up to date, it would be more apt to show up in the search results, versus one that hasn't been touched in six months, right.
When you think of it like that, it makes sense. Keep your profile fresh, you're going to do better in search results.
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How do you decide when you connect versus simply let them follow?
Oh, that's a great question because there is a difference right? connection versus a Follow Follow is one one way street. It's you saying, hey, I want to subscribe to that person's updates.
Whereas when you connect, it's saying, Hey, I know this person, I like I trust this person. And not only am I subscribing to them, but they're going to subscribe to me, and they're going to be in my network, they're grew to become first degree connections, and all of their connections are going to become second degree connections, and all of those connections, connections are going to become third degree connections.
So it really does extend your reach when you connect, when that's a good thing.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
From Technical Expert to Leadership: Susan Schwartz
Build your network one conversation at a time: Rob Thomas
Linkedin is a Watercooler: Marc W, Halpert
Networking in the Room: Frank Agin
Boost your Presence with Gravitas: Diane DiResta
Shift your mindset from judger to learner: Marilee Adams
Be Aware of Burnout and Prevent It: Janice Litvin
Presentation Lessons from Clown School: Don Colliver
How does Charisma relate to Greek Mythology: Scott Mason
How to Calm an Angry Person in 90 Seconds: Doug Noll
Self-improvement Starts with Self: Kevin Palmieri
Cross Culture Communication: Katja Schleicher
Crisis Communication: Edward Segal
Marketing is Broken: Gee Ranasinha
Find Your Authentic Voice: Susan Murphy
Book Marketing for Authors: Judy Baker
Communicate in the Positive Instead of the Negative: Pamela Jett
Building High-Performance Teams: Noel Dibona
Leadership Story Telling: Alan McLaren
Writing Stimulates Critical Thinking: Jim Rowe
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