Episode 194 (Donna is based in Pennsylvania)
In this conversation with Donna Serdula we explore:
About our guest Donna Serdula:
Donna wrote a "For Dummies" book on the topic of Linkedin profiles. She started her business in 2009 and has since branded over 8,000 executives, entrepreneurs and professionals on Linkedin and beyond.
Review and upgrade your Linkedin profile by visiting
https://www.linkedin-makeover.com/order-today/
-----
Excerpts from this conversation with Donna Serdula:
The LinkedIn profile, it's not the resume. It's a digital introduction. It's a first impression, it is your manifesto.-----
If you want to be a thought leader, if you really want to dominate the platform, you want to post more than less, but at the same time, you can truly engage with your network and get seen by posting once a week.
It's not so much the quantity as much as it's the quality.
-----
LinkedIn wants fresh profiles showing up active people, people who have something to say. So by making sure that your profile is up to date, it would be more apt to show up in the search results, versus one that hasn't been touched in six months, right.
When you think of it like that, it makes sense. Keep your profile fresh, you're going to do better in search results.
-----
How do you decide when you connect versus simply let them follow?
Oh, that's a great question because there is a difference right? connection versus a Follow Follow is one one way street. It's you saying, hey, I want to subscribe to that person's updates.
Whereas when you connect, it's saying, Hey, I know this person, I like I trust this person. And not only am I subscribing to them, but they're going to subscribe to me, and they're going to be in my network, they're grew to become first degree connections, and all of their connections are going to become second degree connections, and all of those connections, connections are going to become third degree connections.
So it really does extend your reach when you connect, when that's a good thing.
-----
----more----
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
66 Peter de Jager, Problem Solving - Where is the Box
65 John Wilson, Boost employee engagement
64 Kristin Arnold, Speak and Shine on Panels
63 Jason Voiovich, Blending Story Telling, Marketing and History
62 Mark Brown, Business Story Telling
61 Lisa Barry, Misson Led Content
60 Lesley Everett, Personal Branding
59 Brett Halliday, Building a strong and enduring team
58 Marilyn Gist, Power of Leader Humility
57 Hugh Coppen, communication lessons from nature
56 Robert Gignac, The Money Conversations
55 Ed Rush, F-18 pilot, Business Growth Consultant
54 Lee Kitchen, Innovation & Creativity
53 George O'Neill, Communicate with your Board
52 Fred Miller, No Sweat Public Speaking
51 John Watkis, The musical principles of pubic speaking
50 Nancy Juetten, Be Seen, Be Heard & Be Celebrated
49 Peter de Jager, Serious Change in Return to Normal
48 Dianna Booher, Creating Personal Presence
47 Elsewine Rietveld, Confidence and Presence
Create your
podcast in
minutes
It is Free
LifeBlood
Science of Reading: The Podcast
Old Fashioned On Purpose
The Minimal Mom
Points for Normal People by Katie’s Travel Tricks