Purpose Over Profit: Emma Smith on Building Zimt Chocolates with Compassion and Conscious Leadership

In this heartfelt episode, Emma Smith, founder of Zimt Chocolates, shares the story of building a plant-based, ethical chocolate brand from scratch. Motivated by a deep sense of purpose, Emma set out to create a company rooted in compassion — for people, animals, and the planet. What started as a bootstrapped solo venture in her early twenties has grown into a thriving small business with a loyal following across Western Canada.

Emma opens up about the emotional and physical toll of entrepreneurship, the realities of running a values-driven company, and the importance of nurturing team culture. From dealing with health challenges to navigating hiring missteps, she reflects candidly on the weight founders carry — and why leadership with heart is both the hardest and most rewarding path.

🌐Zimt Chocolates: [http://www.zimtchocolates.com/]

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