Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand?
In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand.
Key Takeaways
Chris’s Instagram journ...
Instagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand?
In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand.
Key Takeaways
Chris’s Instagram journey was somewhat unconventional. Instead of only documenting his success, he also showed people the failures, which drew people in, eager to see the entire entrepreneurial business journey up close for once.
There are over 2 billion active users on Instagram, which means that your target audience is definitely there somewhere.
Engagement is the fundamental key to Instagram success. People like to think that you are accessible, so interaction is vital to growing and keeping your audience.
Chris has adopted a back-to-basics approach to Instagram education that takes in three key areas: Account growth, content, and monetisation.
Instagram’s many features may seem overwhelming at first, but by using it each day, and developing your muscle memory for the network, you will eventually develop a natural ability to recognise which feature fits the content you are creating.
Account growth comes through targeting the customers who fit your message. Make sure you use locale targeting, and get yourself in front of them whenever possible.
Content is all about regular documentation of your day. Keep documenting and share often. Instagram content is dominated by stories, so build your story each day.
Try and grow your account by interacting with ten new people a day. Interact and build a conversation. Try and add ten to fifteen new pieces of content each day. Show people that what you do is world class.
Best Moments
"Simplifying Instagram to make it profitable for your business”
“I wanted to be different and show people that crap that goes on”
“You’ve got to understand whether you can actually help them”
“This is a pull, not a push”
“Content is dominated by stories”
“We’re in a world now where if you don’t ask, you don’t get”
Valuable Resources
The Martial Arts Business Podcast
Martial Arts Business Mastery
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become a Black belt in Business
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CONTACT
http://www.mabusinessmastery.com/
support@mabusinessmastery.com
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