ITT 153: Archetypes and Copywriting with Bnonn Tennant

Bnonn Tennant is the founder of InformationHighwayman.com. He's a copywriting expert who uses archetypal narratives to create captivating content that sells.

In this broadcast, Bnonn Tennant and I talk about:

• Vicarious transcendence (a term Bnonn coined that will help you write better copy)
• How to use movies and tv shows to write better email newsletters
• How to implement archetypal themes and narratives to grow your audience and sell more products and services152

And much more.

Additional Resources and How to connect with Bnonn Tennant online:

• • informationhighwayman.com
  • copywritinglaunchcode.com/epic

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