IAM2140 - Understanding the 8 Business Pillars: 6. VISIBILITY

Gresham dives into pillar number 6, which centers around visibility in business. He emphasizes the crucial role of sales in leveling up and the connection between marketing and systematizing it for increased sales. 

 

Gresham explains the importance of visibility and increasing the likelihood of being found online, making it clear that this topic is a substantial part of the podcast's focus.

 

Throughout the episode, Gresh highlights the importance of sales techniques, relationship management, and effective communication.

He emphasizes that sales is not just about closing deals but also about providing value to ideal clients and customers.

 

Advertising and public relations are also discussed, with insights into re-marketing advertising and the role of earned media in getting the story out to relevant publications.

 

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