The No New Sh*t Strategy for 2025

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down the key lessons from 2024 and how their team grew revenue by 40% without dramatically increasing agent count. They dive into the importance of enforcing expectations, consistently recruiting, and eliminating distractions to focus on relationships. Kyle shares why agents need to stop chasing the latest tech and events and instead double down on the fundamentals that drive success. The episode wraps up with real estate predictions for 2025, covering market trends, agent attrition, home price increases, and the power of building strong client relationships.

 

Chapters:
0:00 – Welcome to The Whissel Way
1:30 – How We Grew 40% in 2024
3:15 – Why Enforcing Expectations Matters
6:45 – The Power of Consistent Recruiting
9:30 – The #1 Growth Strategy for Teams
12:00 – Why You Should Stop Adding New Sh*t
15:10 – 2025 Real Estate Market Predictions
18:30 – The Future of Real Estate Agents
21:00 – How to Stay Ahead in 2025
25:15 – Final Thoughts + Whissel Widget of the Week

3 Key Takeaways for Agents to Implement:

1. Enforce Expectations Ruthlessly – Setting clear performance benchmarks and holding agents accountable ensures a high-performing team. Weak enforcement leads to stagnation.
2. Stop Chasing New Tactics – Instead of attending every conference and adopting every new tool, focus on executing the basics at a high level—relationships drive results.
3. Always Be Recruiting – The key to consistent growth is having a steady pipeline of potential agents. A strong recruiting system prevents reliance on underperforming team members.