How Will You Frost Your Cupcake? A Conversation with Branding Alchemist, Laura Beauparlant

2021-10-27

My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY! The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer. In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and...

My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY!

The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer.

In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and toppings.

Why branding matters and what it means to Laura
Why more isn't more - we don't need to focus on attracting ALL the clients and instead focusing on the RIGHT clients.
What the elements are of a good brand and how we can tap into some of these for ourselves
The difference between features and benefits and why we should show our customers their most desired outcomes in working with us
Why color matters
What a brand personality is and how to start thinking about yours
Why you should have a Signature Process or framework for your brand to help your customers succeed
Who some of Laura's favorite brands are and why

About Laura Beauparlant:

As the founder and chief ‘brand alchemist’ at Lab Creative, Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce results.

In her more than two decades as a designer and seventeen as an entrepreneur, she’s learned that it takes more than just being really good at what you do to start and run a successful business. Through her signature, a three-step process they create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence, and success.

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Website

Brand Camp

Brand Chemistry Book

Other Links Mentioned:

She Built This Private Group

She Built This Website

She Built This Instagram

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