Blueprint Part 4: Improving Culture

This video on improving culture is the final segment in a four part series on the topic, "The CEO's Blueprint for World-Class Leadership."  Culture is a company's DNA: it sets you apart, helps you attract and retain talent, and makes customers proud to work with you.  There are three tangible steps leaders can take to strengthen their company's culture: create a rallying cry, embrace diversity of thought and build resilience.