Menstrual cycle is a monthly occurrence for women, but it seems that it is still plagued with misconceptions. Since many see it only as a part of ovulation, a lot of women overlook proper menstrual hygiene. And if complications happen, they are not addressed properly. Danielle Keiser acknowledged this must be resolved immediately, and so she built a career around her unflinching interest in all things cycle-related. Joining Alyssa Dweck and Rachel Braun Scherl, she shares how she changes the conversation and the amount of education around menstruation. Danielle explains how she takes a comprehensive approach to the intersection of emotions, physical, and lifestyle impact of cycles through Madami, bringing this topic to the attention of medical experts, lawmakers, and women themselves.