#202: Ken Grossman

Crafting the Perfect Beer With the Spirit of Innovation

Ken Grossman founded Sierra Nevada Brewing Co. in 1980, with the goal of providing his customers with the kind of beer he liked to drink—hoppy, dark and flavorful. His background in home brewing, uncompromising approach to quality, and financial savvy helped him build one of the most successful craft breweries in the U.S.  

Sierra Nevada’s products are distributed in all 50 states and overseas. A second Sierra Nevada brewery opened in Mills River, North Carolina in 2013 to satisfy growing demand and reduce the company’s environmental impact.  

Grossman embraces a philosophy of environmental, social, and economic health that informs his business decisions. Sierra Nevada is a steadfastly family owned and run business, and Grossman plays a large role in the brewery’s day-to-day operations.

Under his direction, Sierra Nevada’s brewing operation has evolved from using second-hand dairy vessels to one of the most state-of-the-art facilities in the world. The continued expansion of the craft beer industry challenges Grossman to hold true to the company’s spirit of innovation, which helped change the drinking tastes of millions. 

Bard MBA candidate Carolyn Pincus spoke with Ken in fall 2018 about his journey from home brewing to leadership in the sustainable beverage industry.

The Impact Report podcast brings together students and faculty in Bard’s MBA in Sustainability program with leaders in business, sustainability and social entrepreneurship.

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