Wilco Nijland, King of the Court creator, beach volleyball’s ultimate innovator

This episode of SANDCAST: Beach volleyball with Tri Bourne and Travis Mewhirter, is with Wilco Nijland, the CEO of SportWorx, based in Utretcht, Netherlands, and the creator of the wildly popular King of the Court Series.

On this episode of the podcast, we discuss:

- How Wilco was able, despite all the Covid precautions, to hold a King of the Court

- Innovative ideas in the sport of beach volleyball, such as having the first serve of the Dutch Tour in 2020 coincide with the sunrise -- at 5:24 a.m. on July 1, the first day professional sport was allowed

- The high-speed format for King of the Court, and how it has attracted a much-sought after demographic: The 18-34 year olds.

- The relationships Nijland has been able to build with the FIVB and AVP, working alongside both in the past three years

- The idea for Skyboxes -- skyboxes! -- in beach volleyball

As always, this episode is brought to you by our good friends at Wilson Volleyball. Use our discount code, Sandcast-20, to get 20 percent off all Wilson products! 

And, of course, make sure to check out our new book, Volleyball for Milkshakes, which you can get on Amazon!