A Recipe to Reignite Meat Alternatives

After a tremendous trial in 2020, sales of plant-based meat alternatives are slowing. Knowing who meat alternative consumers are (hint: they are more likely to buy meat as well), gaps in the market and opportunities to inform the shopper better, this subcategory can relight the fire. Featured guests are Jonna Parker, Principal of IRI’s Fresh Center of Excellence, and Anne-Marie Roerink, president of 210 Analytics.