From Side-Hustle to National Hospitality Brand: How Tech, PR, and Partnerships Have Powered Boutiq’s Growth

Meet Rena Pacheco-Theard, co-founder of Boutiq, a vacation rental management company that’s blending tech with high-quality guest experiences to transform the industry.

From starting Boutiq as a side hustle to enrolling in an Autsin-based startup accelerator,  to running a nationwide portfolio, Rena shares how her team has harnessed technology, like their custom revenue management algorithm, to optimize every property.

Tune in to hear how Rena is driving innovation in vacation rentals, using partnerships like Capital One Travel to open new booking channels, and why PR is an essential but often overlooked tool in growing a brand.

Takeaways include:

• How Rena and her team built a company that balances boutique-style guest service with cutting-edge technology.
• Why new booking channels like Capital One Travel are game-changers for reaching untapped guest segments.
• How Boutique’s custom-built revenue management tools give them a competitive edge over off-the-shelf solutions like PriceLabs.
• Why PR plays a critical role in attracting homeowners, guests, and investors—and how to do it right.
• Rena’s take on the future of vacation rentals, and where new opportunities lie for entrepreneurs in the space.

Learn more about Boutiq

Connect with Rena

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About the Show

Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai

Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.