Creating a KPI Cadence for B2B

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.

 

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ 

 

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