#533 Customers Don’t Watch Ads

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.

Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago. So long ago in fact, that it seems like a fairy tale; an expensive fairy tale.

Today, consumers fast forward through television ads, change the station on their radio and scroll by on social media. They don’t want to be interrupted by your marketing.

Consumers are looking for information as they prepare to make a purchasing decision. They’re looking for general information about trends and features. They are investigating your company personnel and looking for examples of how your product is being used and what people think about your business.

This is where content marketing comes in, making up for the fact that consumers do not watch ads. Blog posts, podcasts, videos, and web pages filled with FAQ’s all serve to answer the questions customers have as they decide if they want to do business with you.