What is the “elephant in the room,” and how can you conquer it? Trust!
This week on Hire Power Radio Show, Marcus Sheridan, president of The Sales Lion and author of They Ask, You Answer, (Amazon.com) joined us to discuss how a company’s reputation, and the unspoken issues surrounding it, can impact hiring/recruitment, and how being open with candidates about the “elephant in the room” can build trust and win over the talent you need to hire.
Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, They Ask, You Answer, which was dubbed the #1 marketing book to read in 2017 by Mashable. Known for his incredibly unique ability to engage live audiences, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra- fast rate of change occurring within consumers and buyers today.
To learn more about Marcus Sheridan, visit thesaleslion.com.
Check out the Blog on the Stride Search, Inc site for the supplementary “show recap” article with detailed takeaways/insights from the interview.
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