Thailand, Katy Perry & 86,000 at the MCG, with Max Abbott from the T20 World Cup

On this week’s Emerging Cricket Podcast, we speak to T20 World Cup Media and Communications Manager, and EC Patron, Max Abbott.

From planning digital media strategy in promoting both the men’s and women’s tournament to watching 86,000 people fill the MCG for the women’s final, Abbott reflects on how he and his team played their part in promoting the game, and some of the amazing stories along the way.