188. Replay: How to Create a Sustainable Social Media Strategy That isn’t at the Mercy of the Algorithm

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. 

 

Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. 

 

And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?

 

Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.

 

What You’ll Learn

• Why eCommerce brands should manage their social media in-house, according to a social media agency owner
• Why hashtags are a waste of time
• What most of us are doing wrong in terms of content creation and what to do instead.

 

Links Mentioned

Business Facebook Page: https://www.facebook.com/kwcontent

Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696

Business Instagram: https://www.instagram.com/kwcontent/

Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/

FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858

Strong Brand Social Express: https://www.strongbrandsocial.com/express

Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage

  Get the Full Show Notes

eCommerceBadassery.com/188

 

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