EP 208 Podcast Monetization Mastery: A Conversation with Evans Putman

In this episode of the "Stuck In My Mind Podcast," host Wize El Jefe sits down with special guest Evans Putman to explore the world of podcast monetization mastery. Evans shares his insights and strategies for turning a podcast into a successful business engine and creating a positive impact on listeners' lives. The episode kicks off with Evans discussing his realization about the high opt-in rate for his podcast. Surprisingly, he attributes this success not to his call to action, headlines, or landing page, but rather to a resource area with over 200 free things. This innovative approach struck a chord with listeners, leading them to engage with his content and opt-in at an impressive rate. Evans goes on to share his journey of creating a mastermind and having legendary speaker Les Brown as a member. He highlights the importance of community and leveraging the expertise of influential individuals to elevate one's podcast and business. This sense of collaboration and mentorship is a recurring theme throughout the episode. The conversation takes a deeper dive into Evans' current endeavors, including the sell-out of the founder's level and the early bird enrollment for his group coaching program. Evans emphasizes that the investment for the coaching is kept low to serve more people and potentially have them join his next level program. He explains how he teaches a framework for podcast success and turning it into a powerful business engine. Listeners learn about Evans' focus on Podcast Profit School and cash infusion days, two key elements of his podcast monetization strategy. He highlights the importance of consistently delivering value, nurturing leads, and building relationships beyond transactional tactics. Evans advocates for creating a unique method that showcases one's talent, experiences, and expertise to stand out in a crowded podcast landscape. As the episode progresses, Evans delves into his personal growth and learning journey. He describes how he transitioned from being a personal trainer to finding success in the marketing aspect of an online fitness opportunity. This shift led him to create multiple businesses and eventually sell them. Evans shares valuable lessons learned from successful agents and entrepreneurs, emphasizing the need to help others and create a positive impact. Evans discusses attending a marketing event that shifted his perspective on success. Rather than focusing solely on monetary achievements, the entrepreneurs at the event shared stories of changing lives and making a difference. This realization became a turning point for Evans, prompting him to place a stronger emphasis on helping others through his podcast and businesses. Throughout the episode, Evans imparts wisdom on lead generation, treating leads as real humans, and consistently communicating with them to nurture relationships. He teaches strategies to move listeners from being leads to becoming clients, often through mini events. Evans' approach is centered around serving others and creating a community of like-minded individuals who want to make a positive impact, resulting in the creation of the "servepreneur movement. "The episode concludes with Evans sharing his passion for interviewing podcasters and hearing their stories of personal and professional transformations. He believes that sharing these stories can inspire others and provide the spark they need to start their own shows. Evans encourages listeners to take risks, embrace failure as a learning opportunity, and have the courage to follow their unique path. In this captivating episode of the "Stuck In My Mind Podcast," Evans Putman shares his expertise and insights on podcast monetization mastery. Listeners will come away with a deeper understanding of how to turn their podcasts into successful businesses, create a positive impact, and craft their own unique path in the podcasting world. This episode is a must-listen for aspiring podcasters and entrepreneurs looking to leverage the power of podcasting for success.