Alex Kain has been passionate about entrepreneurship for as long as he can remember. From a young age, he was inspired by the idea of becoming a successful businessman, much like the success modelled to him in the media. Driven by this ambition, Alex embarked on his entrepreneurial journey, launching several startups, primarily within the rapidly evolving technology space. Amongst all of this, he also took on several ‘careers’ as a dating agency consultant, private investigator and comedian. Over the years, as he honed his skills, Alex’s focus gradually shifted toward helping other businesses achieve greater productivity and efficiency. He became particularly adept at assessing the existing systems and processes within organisations, identifying areas where improvements could be made, and devising strategies for optimisation.
However, as his career progressed, Alex began to notice something that sparked a deeper reflection—growing social inequities that seemed to persist around him. Whether it was issues of access to opportunities, unequal resources, or systemic barriers, he became increasingly aware of the ways in which social disparities were impacting people’s lives.
This awareness, coupled with his desire to make a positive impact, led Alex to rethink the way he viewed success and progress. Rather than focusing solely on assisting businesses, Alex began considering how he could apply his analytical skills to address these social challenges. He envisioned a movement that sought to inspire a broader shift in perspective—a new way of understanding the world and our roles within it. Drawing on his prior experience, he began developing ideas for a philosophy that would challenge conventional thinking and encourage individuals and organisations to view success through a different lens, one that prioritised equity, inclusivity, and social responsibility.