Tuesday Tip 9 -- The 10 Tools To Build Better Media Relationships

2022-07-19

Thank you so much for joining us today for the Tuesday Tip here on IT'S A PR THING. Today we're going to talk about 10 key tools that can help you build better relationships with the news media. Building a relationship with the news media takes more that just a solid contact list and blasting out news releases. You need to not only help journalists know about stories, but you must also give them opportunities and materials to help build and package those stories — and you must also be timely, relevant a...

Thank you so much for joining us today for the Tuesday Tip here on IT'S A PR THING. Today we're going to talk about 10 key tools that can help you build better relationships with the news media.

Building a relationship with the news media takes more that just a solid contact list and blasting out news releases. You need to not only help journalists know about stories, but you must also give them opportunities and materials to help build and package those stories — and you must also be timely, relevant and responsive to help them do their job.

These 10 tools will help you build credibility and good working relationships across your media contacts.

So grab a pen and a pad of paper, and let's dive into some more PR learning love!

CORRECTION: True confession all -- I got so into talking about the details of each tool that I mixed up the number order, and didn't realize it until we were fully produced. My apologies -- but you know what they say . . . "imperfect action is better than no action." Thank you for your grace.

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