Episode 168: Increase conversion on your Amazon products and ads with Philip Li

Join Scott as he chats with Philip Li about how to increase conversion on your Amazon ads and products.

(1:51 - 4:22) How Philip got involved in the Amazon industry
(4:22 - 12:21) Different types of PR and how you can leverage PR to increase your conversion rate
(12:21 - 15:57) How to capitalize on getting featured in PR
(15:57 - 21:19) Results Philip has seen through PR and Amazon video ads
(21:20 - 22:39) How to effectively use Amazon video ads
(22:39 - 29:43) What User-Generated Content (UGC) is and how to effectively use it
(29:43 - 33:01) SMART HACK! Philip's smart hack to life and business

Website: https://blackcompass.digital/
Reddit Posts: https://www.reddit.com/r/FulfillmentByAmazon/