S1E5 – Will Poppi Lose Its Fizz Under Pepsi?

2025-03-21

In this episode of The Pricing Guys, Michael and Avy discuss ‪‬Pepsi’s nearly $2 billion acquisition of Poppi‪, a gut-health soda brand. They explore why large corporations often struggle to innovate internally despite vast resources, leading them to acquire smaller, trend-setting brands. The conversation highlights how big companies frequently dilute the essence of these brands by altering marketing, expanding product lines too aggressively, and mismanaging pricing. Will Poppi thrive under P...

In this episode of The Pricing Guys, Michael and Avy discuss ‪‬Pepsi’s nearly $2 billion acquisition of Poppi‪, a gut-health soda brand.

They explore why large corporations often struggle to innovate internally despite vast resources, leading them to acquire smaller, trend-setting brands. The conversation highlights how big companies frequently dilute the essence of these brands by altering marketing, expanding product lines too aggressively, and mismanaging pricing.

Will Poppi thrive under Pepsi, or follow the fate of other acquired brands?

#PricingStrategy #BrandAcquisition #Pepsi #Poppi #MarketingInsights #BusinessStrategy #ConsumerTrends #CorporateTakeovers #BrandGrowth #ThePricingGuys

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