Mastering Google Ads Conversion Tracking

An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.

00:00 Introduction

02:41 Developing Conversion Names

04:46 Facebook Tag

06:47 Checking for Double Fires

10:43 Checking User ID in Data Layer

12:32 Follow Us on Podcasts and YouTube

Links:

• YouTube Vlog on Conversion Tracking
• Medium Article On Conversion Tracking
• YRV Dynamics Site
• YRV Dynamics LinkedIn
• YRV Dynamics IG