Direct marketing reaches both emotion and logic and calls upon both art and science.
Brian Kurtz, a serial direct marketer offers marketing insights from the lessons of direct mail marketing that can help you become a better email or online marketer.
Insights from this Conversation with Brian Kurtz
When you have to pay for printing and postage you learn the lessons of direct marketing quickly - or you fail miserably.
What might be the cost of failed email marketing? Damaged relationships.
How might you use...
Direct marketing reaches both emotion and logic and calls upon both art and science.
Brian Kurtz, a serial direct marketer offers marketing insights from the lessons of direct mail marketing that can help you become a better email or online marketer.
Insights from this Conversation with Brian Kurtz
When you have to pay for printing and postage you learn the lessons of direct marketing quickly - or you fail miserably.
What might be the cost of failed email marketing? Damaged relationships.
How might you use the PS or the PPS in your email for better marketing?
Be a human in the B to B marketplace.
It's not the brilliant burger - its the hungry audience that makes the difference.
Marketing isn't everything. It's the only thing.
Brian Kurtz is responsible for the distribution of over 2 billion pieces of promotion copy in his career (online and offline).
Brian's latest book - OVERDELIVER does that. It over delivers on value because when you buy the book you get access to invaluable direct marketing resources in the form of pdfs, videos and insights from marketing gurus.
Learn more about Brian at his website
https://www.briankurtz.net/
Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Facts about George Torok
He hosted the radio show, Business in Motion for 19 years, interviewing over 500 guests
He wrote Secrets of Power Marketing, the bestselling book of personal marketing
By the age of 21 he had visited 35 countries
Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.instagram.com/georgetorok/
https://www.youtube.com/user/presentationskills1
