S1: E11: Big Ideas, Tiny Details: Brand Partnerships: Charlotte Hyde

A brand partnership is a strategic play. 

In this episode we explore the golden rules, what makes a successful brand partnership and why do others fall flat. 

Charlotte Hyde, is a total legend. Having worked agency and client side - with roles such as CMO of period disruptor Ohne and now Strategic Director of McCann Manchester on the ALDI account. She knows her shit.

It’s 20mins. That’s all. In, out, and I promise it will make you think and give you some clear directions.